SYNCH HIGHLIGHT: Jose Cuervo's Apocalypse Toast with Elvis Presley

3/7/2017
SYNCH HIGHLIGHT: Jose Cuervo's Apocalypse Toast with Elvis Presley

Jose Cuervo Toasts to the end of the World while Elvis Presley's song "It's Now Or Never" scores the apocalypse. These calm characters ironically have a sobering moment as they cheers their glasses of tequila; they know these are their Last Days. Once the bar's roof collapses, and the jukebox dies, the bar comes alive in a jubilee of song. Jose Cuervo's agency, Crispin Porter + Bogusky, produced the spot. Take a look at this incredible ad below, and read the article on AdWeek here:

http://www.adweek.com/brand-marketing/jose-cuervo-toasts-the-end-of-the-world-in-apocalyptic-ad-from-cpb-and-ringan-ledwidge/

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